WHAT PEOPLE ARE SAYING

Your influence in the broader horizons of the profession as a speaker and teacher about such crucial practice management functions as staff hiring and retention, team building, and rewards strategies is helping to open the minds of CPA firm owners about why these areas are so important—and how they can be done better. I have covered many of your speeches and presentations over the years, and speaking as a journalist and editor whose job it is to present useful and practical practice management information to my readers, I must say that you are one of my favorite speakers for providing that service! You speak with the experience of an operations, human resources, and management expert—and there is great value in the lessons you have to share with the profession. - - Susan F. Sandler, Editor, Accounting Office Management and Administrative Report and The Partner Report for CPA Firm Owners

Rita is a soft spoken leader who leads by example, daily.  As stated by Maximilieu Robespierre, “A leader has two important characteristics.  First he is going somewhere; second, he is able to persuade others to go with him.”  Rita Keller is just that type of leader.  She is persuasive without being invasive.  She is able to communicate on whatever level she needs to in order to accomplish what needs to be done. - - William Leach, Katz Sapper Miller, Indianapolis

“You are THE best resource tool.” - - Nancy Peschka, Adams, Brown, Beran and Ball, Chtd.

Rita was a superstar among her peers in accounting firm administration long before I knew her, but Rita has managed to transfer her superstardom outside the realm of accounting administration and into the realm of accounting firm executives. I know of no other administrator who has the ear – and the respect – of managing partners nationwide the way Rita does.
She has almost single-handedly educated the profession about the ideal role of a firm administrator. She’s raised the consciousness of the profession and helped it realize that administrators are not simply paper pushers – they are key and fundamental essentials to accounting firm profitability. Rita is the foremost educator in the profession on how to attract and retain the smart young people that the profession desperately needs. Nobody is more knowledgeable about the turn-ons and turn-offs of Generation X, Generation Y and the Millennials. It’s my firm belief that hundreds of firms out there wouldn’t have the recruiting problems that they find themselves facing if they’d just listen to Rita and implement her suggestions and advice. - -Julie Lindy, Former Editor, INSIDE Public Accounting

Thank You Rita for all of the information--I loved your sessions and the enthusiasm and passion you convey in your presentations!! - - Therese T. Sharp, CPA, Partner, Walsh, Keliher & Sharp, CPA’s, APC, Fairbanks, Alaska

I have always looked up to Rita and taken note of what she is doing to help firms grow and meet challenges.  For the last nine years I have brought back a concept for our firm from hearing Rita speak at the Association for Accounting Administration National Conference – Donna J. Cimino, CPA, Heinold-Banwart, Ltd., Peoria


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